Shannon - Evaluation question 1 (Draft)

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Video

• Follows a narrative, girl/boy love story (uses conventions) -Tube chop scene of the flashback. Show 10 second clip of a Taylor Swift song where a boy appears in the narrative.
• Focus on the star (uses conventions) -tubechop about 10 seconds where it shows constant camera focus on the star. Then show tubechop of how Taylor swift is focused on in her video
• Uses a variety of shots (uses conventions) - printscreen examples of different shot distances used
• Used lots of close-ups of the star (uses conventions) - Printscreen 3/4 shots where we have done this.
• Colour schemes and costume represent character (uses) - printscreen of the different costumes used throughout
• Used motifs that appeared in digipak, e.g. teddy, rose (uses conventions) - printscreen of the teddy and rose
• Lip syncing (uses) - show 10 seconds of lip syncing, show a Taylor Swift video where she also uses lip syncing.
• Cut shots to the beat of the music (uses conventions) - Tube shop a 10-15 second section where we have done this. Then tube chop another video in our genre where the same technique is used.
• Used lyrics on screen (develops conventions) - tube chop the section where we did this. Our genre tends not to use this effect as it moves away from the illustrative form of the video however we wanted to add something that would make our video more original and develop the genreic conventions. There are two Taylor swift songs which use stop motions to display the lyrics however what we have done is much more basic.

Digipak

• Main star on the cover (uses conventions). - Show my album cover and compare it against Taylor Swift's/ Ellie Goulding's covers
• Close up / head shot used as cover image (uses conventions) - Compare against other albums that use head shots.
• Black and white image (develops conventions) - Show how our genre only really uses colour images on the cover.
• Legal information / barcode / record label (uses conventions) - Image showing other albums in our genre with legal information on the back

Poster

• Main image is same as digipak (uses conventions) - Give other examples (use an image) where the image is the same on the digipak and poster
• Album release date (uses conventions) - Show an image of another artist in the genre that displays the album release date on their poster
• Rating and Reviews (uses conventions) - Show an image of another artist on the genre that displays ratings and reviews on their poster.

Theorists

• We have used Laura Mulvey's male gaze theory by portraying our star as attractive to men and admirable to women. To do this, we brought youth to our star through her make-up which was basic and subtle, her costume which was girly and innocent, and through colour which was mainly natural and plain.
•  Todorov threory. Equilibrium (the boy and girl being together). Disruption (break up) New equilibrium as a result of the disruption (the girl having hope of being happy without him)