Shannon - Evaluation Question 2 (Draft)

How effective is the combination of your main product and ancillary task?

• We have maintained continuity through all three products. The star from the video appears on both the digipak and the poster; this shows a clear link between the three. (uses images which show the star on all three products). Our focus on star image was important as we wanted her to take up the majority of the shots in the video; this allowed her to be recognised on our other products. This links to the country/pop genre and we are therefore following the conventions.
• We have kept the theme of love running through all three products. (screen grab 2/3 shots in the video which show the theme of love and put them against my digipak and poster). We have done this because we want to show a clear link between the products to the audience. The idea of love links to the storyline we were conveying in our narrative.
• The colour scheme used across our main product and ancillary task is very natural and simplistic. The setting used in the video uses soft colours and lighting (screen grab example of setting uses) as well as the main stars outfit. (Screen grab examples of her outfit). This colour scheme is then carried over into my ancillary task (show screen grabs of my ancillary products) where I used simplistic colours which linked effectively to the video. We wanted to convey a theme of innocence and vulnerability across all three products therefore we had to focus closely on how colours and lighting could be used to present our artist in that way.