Showing posts with label Question 2. Show all posts
Showing posts with label Question 2. Show all posts
Friday, 11 January 2013
Thursday, 10 January 2013
Friday, 7 December 2012
Shannon - Evaluation Question 2 (Draft)
How effective is the combination of your main product and ancillary task?
- We have maintained continuity through all three products. The star from the video appears on both the digipak and the poster; this shows a clear link between the three. (uses images which show the star on all three products). Our focus on star image was important as we wanted her to take up the majority of the shots in the video; this allowed her to be recognised on our other products. This links to the country/pop genre and we are therefore following the conventions.
- We have kept the theme of love running through all three products. (screen grab 2/3 shots in the video which show the theme of love and put them against my digipak and poster). We have done this because we want to show a clear link between the products to the audience. The idea of love links to the storyline we were conveying in our narrative.
- The colour scheme used across our main product and ancillary task is very natural and simplistic. The setting used in the video uses soft colours and lighting (screen grab example of setting uses) as well as the main stars outfit. (Screen grab examples of her outfit). This colour scheme is then carried over into my ancillary task (show screen grabs of my ancillary products) where I used simplistic colours which linked effectively to the video. We wanted to convey a theme of innocence and vulnerability across all three products therefore we had to focus closely on how colours and lighting could be used to present our artist in that way.
Thursday, 6 December 2012
Charlotte's - Evaluation Question 2 (Draft)
How Effective is the Combination of Your Main Product and Ancillary Texts?
The key link between my music video, Digipak and poster, is the focus on the star image of our artist Verity. On my Digipak the cover image was of a close up of artist and I used a subsequent three facial shots of her, highlighting her beauty and youth. In our video we also had lots of close-ups shots of our artist and she was present in 90% of the video meaning there is a clear focus on her being a young solo artist.
Our artist is of a pop/country genre and we aimed to target a audience of primarily females aged 13-21. Taking this into consideration we aimed to make our video appealing to this market with the use of a simply narrative that wasn't too in depth or explicit. This was achieved by ensuring that throughout the video our make and female actor never did anymore than simply holding hands, to maintain a sense of innocents.The costumes of our artist are tame, with nude colours and floral patterns that would be worn by this target audience and don't appear too grown-up or formal. It was important for our products to present Verity in a manner that she could be related to by this young age group, but still admired, for her beauty and talent. I tried to continue presenting Verity in this manner within my ancillary products, with the use of simple editing making images black and white, to reduce the impact of a busy colour scheme deterring from Verity's look. The aim of this colour scheme was also to reflect the innocents and demure side of our artist, by stripping our images back to be very natural and pure. Black and white photos also have the connotations of being old fashioned and from the past. I liked introducing this concept to my album as the nature of our artist being country/pop, is based on music that is far more traditional and not a common aspect of today's loud and bold pop names. Although we attempted to remain in keeping with the conventions of modern pop videos,this theme of a demure and youthful artist, presented with a simple look to all our products, is what we tried to maintain.
Within the video and my Digipak there was also the continuity of a theme of love, and heartbreak. This was present in the lyrics of the song, the narrative we depicted and the red colour scheme of my ancillary texts. I also used the teddy bear and rose from the video and incorporated this into my Digipak to act as a memorable symbol of love that would be recognisable to viewers across the products.
The key link between my music video, Digipak and poster, is the focus on the star image of our artist Verity. On my Digipak the cover image was of a close up of artist and I used a subsequent three facial shots of her, highlighting her beauty and youth. In our video we also had lots of close-ups shots of our artist and she was present in 90% of the video meaning there is a clear focus on her being a young solo artist.
Our artist is of a pop/country genre and we aimed to target a audience of primarily females aged 13-21. Taking this into consideration we aimed to make our video appealing to this market with the use of a simply narrative that wasn't too in depth or explicit. This was achieved by ensuring that throughout the video our make and female actor never did anymore than simply holding hands, to maintain a sense of innocents.The costumes of our artist are tame, with nude colours and floral patterns that would be worn by this target audience and don't appear too grown-up or formal. It was important for our products to present Verity in a manner that she could be related to by this young age group, but still admired, for her beauty and talent. I tried to continue presenting Verity in this manner within my ancillary products, with the use of simple editing making images black and white, to reduce the impact of a busy colour scheme deterring from Verity's look. The aim of this colour scheme was also to reflect the innocents and demure side of our artist, by stripping our images back to be very natural and pure. Black and white photos also have the connotations of being old fashioned and from the past. I liked introducing this concept to my album as the nature of our artist being country/pop, is based on music that is far more traditional and not a common aspect of today's loud and bold pop names. Although we attempted to remain in keeping with the conventions of modern pop videos,this theme of a demure and youthful artist, presented with a simple look to all our products, is what we tried to maintain.
Within the video and my Digipak there was also the continuity of a theme of love, and heartbreak. This was present in the lyrics of the song, the narrative we depicted and the red colour scheme of my ancillary texts. I also used the teddy bear and rose from the video and incorporated this into my Digipak to act as a memorable symbol of love that would be recognisable to viewers across the products.
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