Ideal Age Group: 13-21
Preferred Genre: Country/Pop
Where they watch music videos: Muscic channels and youtube
Lucy is 15 years old and is a real fan of country/pop music. At school she is studying music and art and really enjoys creative expression. In her spare time she likes to play the guitar and make up her own songs. Her idol is Taylor Swift and she aspires to also be a successful artists like her one day. She really enjoys listening to country, pop and folk music and spends her money on buying new albumns and going to small gigs and festivals. She watches music videos herself as she enjoys the narrative stories within them and especially ones such as taylor swifts, that include both romance and quirky comedy. Her favourite videos are the ones that completely absorb her attention and make her imagine being that star, or where she's able to empathise with the characters.
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